Fiona is the founder of Diversiffi Media, working with global brands and networks across all aspects of commercial growth. include monetising assets and developing new revenue streams, brokering integrated partnerships, and marrying D/OOH media planning and creative. In addition, she supports various start-ups in developing their business potential.
Diversiffi Media run several projects across Europe, requiring a comprehensive analysis of D/OOH across key markets to assist clients in navigating the differing levels of maturity and appetite, enabling them to drive their expansion and digital footprint.
Previously, Fiona led the London 2012 Olympic/Paralympics strategy at Exterion Media (nee CBS Outdoor), prompting the collaboration with other media owners to drive D/OOH success during the Games. As a result, she was invited to join Samsung UK/Cheil WW, responsible for developing the UK’s largest D/OOH investment, overseeing D/OOH European placement and creating Samsung’s global D/OOH creative guidelines. Fiona went on to create Cheil Media, a dedicated D/OOH planning and buying agency immersed in the creative process, bringing media planning and creative together to optimise the D/OOH canvas.
Fiona remains passionate about closing the gap between planning and creative as technological advancements change messaging efficiency, she continues to join forces with the creative world.
As a Princes Trust business mentor, Fiona helps guide the next generation of entrepreneurs, and is also a member of Bloom, a professional network for women in advertising and communications, driving equal opportunity across the communications industry.